“Good marketing strategies”
“Promises are to be kept for a trusting relationship”, so I’ am here again – your very own David – to introduce to you the part 2 of my previous blog post, “Marketing and Small Business”. Last time I’ve discussed to you in my part one the most important core elements in starting a small business and discussed a little bit about some good marketing strategies that helped you grow this small business that you’ve started. Now as promised; I will now teach you some more detailed information of those good marketing strategies that I’ve mentioned in my previous blog posts.
Note that I will try to teach you a chronological order of these good marketing strategies based on my theory of what should you do first, or what strategy should you consider first before the other.
If you’ve noticed in my previous post, the first and foremost marketing strategy that I introduced after starting a small business is SEO. Actually, you can start SEO as soon as you did start making articles for your page, but I didn’t introduce it because SEO is a bit complicated and lengthy; though with that guide of mine, since our strategy is to narrow down our prospects for trust, SEO as early as making a page is good but not so necessary.
So what’s with SEO? SEO or Search Engine Optimization in definition is the ability of the web page to be visible in search engines whether by a SE’s natural or un-paid search results. This means that, it is a technique used to make a website (all types including forum, blogs, social media sites, etc.) appear in search engines when people search for some keywords. Keywords, these are the words that you use in searching for something that you want to know. So for example, you want to research about starting a small business. The first thing that you will do is go to a search engine and type-in your keywords for small businesses. Since you want to start a new business, you might be searching for the keywords, “starting a small business” or “good marketing strategies”. Now there are lots of webpages that will appear when you search for those keywords right? So do you think those webpages making it to the first page (aka Page Rank 1 or PR 1) had made it there by coincidence? No they’re not! What they do that’s why they’ve made it first is because of a great traffic in their website and SEO! Without SEO, they won’t make it there, BUT! If you’ve noticed, there are webpages who didn’t do SEO that made it to PR 1 right? The answer for that is, ‘they didn’t do SEO techniques manually, but passively – it just so happened that people writing those contents were optimized by google or any SEs!’ I’ve tried this anyway; before when I was still learning, I’ve ventured to blogs, forum, etc. to ask a generic question. When I’ve copied and paste that generic question in Google’s search tab, I was shocked that my name (profile forum name) was revealed first at the top of PR 1! Amazing was it?
So since we already know the definition of SEO, the question is how will we do SEO in our content writing or how does it works? The basic rule is just to optimize keywords. Remember what I’ve done passively? I’ve made a generic question and pasted it in websites to ask for advice, and technically I’ve made all those websites that I’ve went into to ask that questions in PR 1; but! With only the keywords (the generic question I’ve done) that I’ve used.
So for example, my keywords are “qwertyuiop” and I’ve been into forum’s www.a.com, www.b.com, www.c.com, and www.d.com. Now let us assume that I’ve typed the same keywords in all those 4 websites (you can actually try doing this, if you have accounts on different Social Media sites, you can try this example by typing a really unique keywords something that out of 8 billion people, you’re the only one that will type it for example purposes). After typing these keywords, I will now use google and will type the exact keywords that I’ve used. You will notice that all 4 of these websites where I placed that keywords will make it top 1, 2, 3, 4 in SE’s first page. BUT! If SEO is just that easy, why are their people struggling to do it? Okay, remember those big businesses in our scenario that we would like to assassinate? Remember that the keywords that we’ve used for our page are exactly the same keywords that they’ve used in their websites as well! So this is where the competition takes place.
Not all people will have unique keywords that they will use like qwertyuiop, or no one is dumb enough as well to SEO optimized their websites for keywords that no one will search! Because doing such will only grant them no visitors in their websites! So this is how it works.
For example we have these two keywords, “I love you” and “123321321123”. Now let’s assume that those 4 dummy websites I’ve mentioned were new fresh websites, and then let’s type in these two keywords “I love you” and “123321321123”. I’m 100% sure that typing these two separate keywords in SE will have two different results; when you use I love you, you will fail to make those fresh websites in the first page, but if you use 123321321123 you can make it. So these happen because ‘I love you’ as a keyword has been used by many website owners as their SEO keyword so that people searching ‘I love you’ which are common keywords will have their websites be viewed by those searching for it. But why did these big websites make it to top 1? And why not these 4 websites that I’ve mentioned didn’t if they used the same keywords in it as well? The reason for this is ‘traffic’ and the ability of the SEs to page-rank a website. The more traffic you have, the more you can make it to PR 1. So since we already know how do SEO works and its relation to traffic, how could someone starting a small business make it to PR 1 by using SEO even if they lacked the traffic? The answer to this is to know some techniques about SEO which I will teach you now.
If you’ve noticed from my previous post, I introduced SEO almost at the same time with blogging. Why? Because of these SEO techniques;
Make a really good content – For me this is the most important thing in driving everything into your website or any other thing related to making money online. If you can’t put content then consider your everything a waste. SEO is just a tool that will HELP, and not everything about starting a small business. The question is I guess this; “How to make a good content?” and apart from this is this; “How to make a good content with SEO?” Well since I’ am kind, I’ll teach you how to do it.
Making a good content also means sustaining good information to the people. Okay, answer this question – ‘what is the reason why people browse the internet?’ Isn’t it because they need information about something? Whatever it is that we do, we search for games, we search for explicit content, we search for whatever it is – we can narrow it down into one single goal; “I need some information about…” So the key to making a good content is of course to make your content really informative. Something like, “I would want to let the people know about this, I’ll include this in my content”. That is why it is so important that the niche you choose is something that you want because only a person who wants something will have the power to sustain UNIQUE information about their chosen niche. I know you guys are aware of those people copying info from other websites. Have you noticed that the rewritten will always be a PR or tons of PR away from the one who make it? That is because they fail to give unique info about their own website – they don’t have originality. I understand that research is important as well in developing your own stuff, but pure research without additional info coming from yours is not quite so good. Why will people read your article if it has the same info on the one on PR1? Why would they care about a starting website that can’t even get a stat in Alexa or Google analytics? Worst, do they even know that you exist? All the negative answer to this will come to you if you fail to make a unique content. Trust me, just think and pull something in your mind – there will always be something inside of it that other people don’t know yet. This is what you will be teaching them – your new unique idea. This new unique idea should be written thoroughly with good language grammar and easy to understand. You should also construct these ideas into something that people will want to share in Social Media sites such as Facebook, twitter, etc. with a link into your website in it.
Links – The next technique that I’d be teaching you are about backlinks or links from other websites that will redirect people from that website into yours. With this technique, you’ll gain more or extra traffic into your website. Admit it, since you’re still starting a small business you can never deny the fact that there are some other websites out there who as of the moment are better than yours, so instead of hating and planning to assassinate them, why not make some good collaboration with them? This sounds not easy and yes you’re right, but we have these ways to get links from other websites and the main thought to this is “Give and take”.
It doesn’t mean that these big businesses are already big, they won’t need anymore those people starting a small business – in fact they need you more than you need them! Why? Simple, if you are starting a small business, then we will consider that you will be starting as a consumer to get the products that you will sell. This will in turn get the attention of those big businesses’ websites. The key to this is that you should ask them as your supplier if it is possible for them to reserve a part of their website to place a link of your website as their clients, and you in your part will also put a link of their website somewhere in your site as your supplier – this is what I mean of give and take good marketing strategies. Not just that! You can also propose to them your articles that you’ve made into your site. If it is good, then they could accept it as an additional info to the existing article that they already have in their website. Since they have more traffic than you do and they have loyal consumers looking at their websites day by day, making a backlink of your site there would mean that these consumers will also be able to see yours because they would most probably be clicking that backlink on that website. That will then give you a really good traffic.
Note that links as well will play a vital role for your website to be linked into your pages, blogs, etc. With this, you can have traffic circulating on all your assets and related sites. This is also the reason why I emphasized to you the connection between SEO and blogs because for you to know, almost all of the websites nowadays have a blog affiliated to them or have their own blogs. People love to read blogs because it is of at most personal – a good way to get some valid reviews over products.
Images – Images plays a vital role as well in your SEO. Note that people, especially early adults, teens, and children loves images. So image SEO is one of the good marketing strategies that most of those who are starting a small business will oversee.
This works by uploading pictures in your website that is related to your niche and optimize it so that it will appear on Google’s IMAGE SEARCH ENGINE. Note that there’s no way Google will ever be able to optimize your images just by the image itself – who in the hell will scan billions – no – trillions of images in Google just to look for your stuff and optimize it with your site! Remember that you will need to place some captions, descriptions, and titles that are SEO optimized for it to be seen by others. Remember that you shouldn’t cheat on it by saving some keyword densities from your original article for it; you should treat its SEO separately from your written articles.
Word Count – the next important SEO techniques are word counts. Remember that people or most of the people hates to see long texts! So you should at least limit a number of word counts per page in your website or blog for them not to get tired of reading it – but take not that this should not hinder your SEO on the said article or content. The key here is to separate it wisely like sub topics per sub topics, or per title if you only post short articles, or sometimes by image. Note that the limit in texts only applies to pages and not the whole content itself – your informative content shouldn’t be limited with words but consider separating it per page.
Copy-cat – For real the most basic rule for all content writing. So I repeat it again, don’t copy content from other websites into yours! Spinning? There are some times that spinning is that of an advantage especially if you’re posting some current events related to your niche, but if you’re to provide informative articles, then spinning will be a great bad idea – not unless you have a new idea in addition to an already existing idea from others.
These are all for SEO for now but I still have these formatting topics, meta-descriptions, keyword placements, etc. that I could still teach you in more details, but I’ll teach you this in some new posts or directly through emails if questions are raised. These topics are quite complicated so Q and A through email is I guess a better idea for me to know as well of which part seems confusing for you guys. So subscribe and drop me an email and see you on the other side!
Now that we’re done with SEO, let us now proceed to some other good marketing strategies I haven’t discussed yet – our next in the list is BLOGGING.
For sure you have heard of this more than you can ever count. From peers, family, acquaintances, or even Google SE – I’m pretty sure – had never stopped you for a day without giving you a blog site whenever you search for something. Blogging is one of the most effective ways or good marketing strategies to gain TRAFFIC into a website because it is something not just very informative, but it has the ability to take the minds of the readers through, most of the time, storytelling . It is a storytelling in a sense that most of the blogs are individually owned or done by a person biased of his/her own belief and preference. Just like this blog of mine for example. This blog is something original, something that is made by me, and something that is biased on how I see things that amuses me or works for me. Now this blog of mine will be shared to you guys in hoping to help you with your difficulties in this niche, and if I’m really that good, this will turn into a mentor-students relationship and will merit me more subscribers – a solo informative website for readers.
So how’s this connected to marketing? Well, it’s similar in a real life situation wherein a friend of yours whom you share your interests with had bought something relevant to what amuses you both and then giving you a DETAILED information about it. That’s where blogging will have something to do with marketing. There are ways to do this; it can be that you post relevant ads into your blog (ex. You write articles about games, and you post some people’s adsense related to games), it can also be that you write articles about a certain product, give some good reviews and a link to their site, or it could simply be sharing some thoughts about something or something informative like what I have been doing.
Through blogging, you can be paid into different ways like talent fee (writing talents), or the most used paid clicks. So if you drive too much traffic on your blog and was able to SEO optimized it, people reading your blog posts will most likely click the ads or backlinks into someone else’s website or might be of yours, and earn money from them. The key to this one is good content and useful information about something you’re trying to market. Note that the process can easily be understood in blogging – gain subscribers then earn – pretty much a straightforward goal. But to tell you honestly, this is not quite easy to do so passion, motivation, and hard work is the key to this success.
There aren’t really that much of difficult techniques in blogging, what makes it difficult is that people tend to derail themselves of what is supposedly be an easy task to do. Now I’ll give you techniques that will shock you because it’s not so similar with other good marketing strategies that will give you some definite objective procedures to do – this is something that deals more with creative writing and something subjective or personal.
Personality – Write your blog in a way that it seems you’re showing them your personality. There’s no and will never be a definite tone of how’s a blog should be written – it’s really up to you. The only thing that you should consider is SEO, and the good content, but writing style? Put yourself into it! Write it in a way that it is as if your soul was the one who’s writing!
Consistency – be consistent with your blog, make sure that you do updates on a regular basis so that people will know when to expect you and they’ll get the idea of when will they be visiting you back. This will give you a regular traffic from subscribers who are regularly reading your post in a regular timeframe. If you become consistent and so are they!
See how these things about blogging are really simple but are good marketing strategies. Next;
Simplicity is beauty – Don’t mind that stuff such as word counts and perfect English. You ain’t writing a novel that you will need these shakespeares or whatever it is that makes your English really poetic. Simple readable and understandable English with some good grammar are better. Make good in your content instead and SEO rather than thinking too much about these ‘to be or not to be’ stuff. Word counts as well are intimidating. You’re not in a movie that you need to have a long script or whatever it is, word counts should be influenced not by your mind who’s thinking of a word-count goal, but it should be influenced by how much information you are giving your readers. For example in this article, I didn’t even notice that I’m already bubbling around 3 thousand words.
Focus on one title at a time – Your article should also focus on one title. Don’t let yourself fly away into ideas that will make your title irrelevant to its content. Always remember that people reading your article will expect something relevant to your title, so you shouldn’t fail their expectations with that!
Commenting – Why not? Let people give comments on your blog posts, let them tell you what they want and accept it whether it’s more like a negative comment or a positive one. Anyway, just moderate it to avoid spam and direct non-relative insults into your blog.
Expert – One of the good marketing strategies through blogging is to become influential in a way that you position yourself as the expert. Treat yourself as the teacher and your readers as your students. Teach them your thoughts and stand for it – this way you’ll gain their trust that you’re reliable and your knowledge should be treated the way an expert should be.
Make your experiences be that of a good example – well I guess I’ve informed you already for a million of times about starting something that you want. Then another advantage of it is this; share your experiences to your subscribers. Let them know that what you are writing are something that you’ve had experienced before, in that way, they’ll get a guideline that what you’re teaching them or sharing to them are legit and real. It’s like when you’re talking to your friends about something and your friends asked for some evidences if it did really happened.
Make your blog as your command center – Among all your good marketing strategies; treat your blog as your central command center. Everything should root and end in your blog. Websites, Facebook, Twitter, etc. Make it just a sub-link of your blog. You may have started to make some of your good marketing strategies through social media sites or other ways, but still when you started a blog, turn this blog of yours as the one in control of those other marketing platforms that you might have. The reason is this, those pages or other websites are something you are NOT in control with. Anytime, owners may change its sharing or privacy terms and conditions that may affect your marketing plan, and if this happens – you’re in serious bad luck! But in blogs – you’re the master of your blog, you are in control, no one will ever change your settings and stuff, and no one will ever tell you to stop what you used to do. Make sense?
That’s all with blogs for now. I’ll update a post related to this next time anyway. I’ll teach you their how to start a blog and some other things about blog, so please subscribe and stay tuned!
Another good marketing strategies is forum posting. Forum can be used in different ways; past times, when you want someone to discuss with some random topics, make friends, and fortunately marketing. It’s really easy to market into forums, because your access are limited and often times a direct marketing will be of at most UNWELCOME. So your only choice is to PARTICIPATE in some others forums related to your niche, and then just be a part of the community. The good thing is that you have this signature field that you can design with a banner related to your own site and a direct link to your website. People reading your posts may see your signature a bit intriguing and will make them click it. If you have built a good relationship with those forum members you can also promote to them your website directly without them being offended. The reason is your loyalty to the site and that they already had treated you as part of the community and not as a stranger who’s bashing forums by spamming ads.
The last good marketing strategies that I would want to share to you guys are email marketing, and video marketing.
Email Marketing – In email marketing, you can search for people through your subscribers list or fans that you think will be interested with your offers. As simple as it looks – get there emails and email them 1 by 1 or through newsletters which I will teach you next time. Treat the content of your emails of as if you’re sending it to a friend. This way, the results of it being treated as a spam will be reduced.
Video Marketing – very much similar to promoting an image and content but in video form. You can make your own channel on Youtube and make some videos promoting your site. You can post ads as well in your videos and make some SEO keywords in your video description. Also the most important part is to make a good tag for your video, this way, people will have an easier access to your vids. Remember, Videos are to be search-engine-optimized as well to make it to those video hosting sites’ PR 1.
So these are really good marketing strategies that will help your small business be on top of SEs. There are still more that I could teach you; I could still give you detailed information of each of this with exclusive articles for each of these good marketing strategies, some more good marketing strategies, ways to utilize these good marketing strategies, and many more! I hope you enjoy reading my articles and are learning so please subscribe and drop me an email or comments for questions, suggestions, and any reactions. See you on my next informative post!